SMB Statistics

Stats you should know about small businesses.

85%

of SMBs report that the digital tools they are using have helped their business in some way. Source.

40%

of SMBs buy marketing services from their website provider. Source.

40%

of SMBs are buying SEO services from their website providers. Source.

56%

of SMBs have invested more in their digital presence and eCommerce capabilities since the pandemic began. Source.

35%

of SMBs are more likely to invest in digital marketing than traditional marketing. Source.

25%

of small businesses use web traffic to track the success of their SEO efforts. Source.

20%

of SMBs consider they don’t have enough skills to properly use digital tools. Source.

65%

of SMBs buy hosting services from their website provider. Source.

62%

of SMBs with less than 10 employees are buying SEO services from their website providers. Source.

51%

Of SMB owners are 50 years old or older. Source.

42%

of SMBs consider ease of use the most important feature of a site builder. Source.

66%

Of Small Business Owners say that finding new customers is a top concern. Source.

65%

of SMBs prefer a DIY option for digital marketing. Source.

85%

of all cloud-based app investments are made by SMBs. Source.

41%

Of SMBs are looking for support with marketing, branding and social media. Source.

54%

of SMBs say they rely on in-house efforts for SEO. Source.

93%

of B2B companies are now conducting some portion of their business online. Source.

70-80%

Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. Source.