Mijndomein: Driving Growth & Less Churn with SEO Tools – marketgoo
How Mijndomein reduces churn and boosts engagement with SEO tools
Category: Hosting
Founded: 2003
Partner since: 2019
HQ: Netherlands
Customers: 200k+
Ownership: Privately Held
The Challenge
Mijndomein’s goal was to continuously reduce churn & increase engagement with its products. Achieving this required solutions that could show clear business impact. At the same time, it was clear that differentiating the solution would be difficult in a market where SEO was seen as a necessary commodity but also involving highly opaque processes.
The Outcome
marketgoo quickly became part of Mijndomein’s customer lifecycle, reaching 100% of new signups, supporting renewal rates, and leading to a substantial increase in customer retention, particularly among high-value accounts. To date, the partnership has generated over €1 million in revenue, making it a meaningful driver of growth and differentiation.
“As a business, our goal is to continuously reduce churn and increase engagement with our portfolio of products. With marketgoo, we were able to do both”
Martin van Dijk
Head of Products
Why Mijndomein Chose marketgoo
When evaluating SEO solutions, Mijndomein needed more than just another add-on. They were looking for a tool that could both strengthen their product offering and support their goals of reducing churn and improving engagement.
marketgoo stood out because of its ease of use. The intuitive interface and straightforward setup made it approachable, unlike other tools that often overwhelm users. This accessibility allowed Mijndomein to deliver real value to customers while ensuring the solution contributed directly to business performance.
“We highly value our collaboration with marketgoo. Communication has been excellent, with prompt responses and a positive, collaborative energy that makes it a pleasure to work together. In terms of product reliability and value, marketgoo has met our expectations, especially regarding the stability and quality of its core products.”
Martin van Dijk
Head of Products
The Proof is in The Numbers
The partnership with marketgoo has delivered tangible business results for Mijndomein. The SEO tool now reaches every new signup, contributes to renewal rates, and shows strong adoption and a substantial increase in customer retention. Combined, these efforts have generated more than €1 million in revenue, reinforcing the tool’s role as a growth driver.
“At the end of the day, revenue is the clearest measure of value. Our partnership with marketgoo has already generated over one million euros, making it a key driver of our growth and a strong differentiator in how we evaluate the success of our product offerings.”
Martin van Dijk
Head of Products
Data Integration for Future Growth
The foundation of the partnership remains strong. Mijndomein continues to see marketgoo’s SEO bundling approach as a unique and valuable proposition.
- The tool’s straightforward, wizard-style configuration still sets it apart from competitors and ensures customers can easily benefit from it.
- Building on this success, the next step is a data integration initiative, which will enhance decision-making and open up new opportunities for customer engagement and growth.
“Looking ahead, we’re excited to collaborate on the data integration initiative, which will enhance decision-making and open new opportunities for us.”
Martin van Dijk
Head of Products