marketgoo & Manta partnership results in 600+ monthly leads – marketgoo
marketgoo & Manta partnership results in 600+ monthly leads
Category
- Agency
- Managed Services
Founded
- 1997
HQ
- United States
Employees
- 403
Core Business
- Digital Agency Services
Customers
- 30.000+
Ownership
- Privately Held
"Organic lead volumes continue to go up month after month. Top of funnel leads make an instrumental difference in our overall monthly lead metrics"
Kristine Pratt
Director of Marketing
The Overview
Manta provides digital marketing services for businesses to help them grow online.
Before partnering with marketgoo, Manta was looking for a robust website analysis tool to provide value to potential customers, and help closing sales, generating leads and driving website traffic.
With marketgoo they got a consistent stream of leads, a sales-assist tool helping to regularly close those leads and strengthened relationships with customers while showcasing Manta’s value as SEO and marketing leaders.
More than just a Vendor
Website audits are essential for evaluating and improving a site’s performance in search engine results, and are especially important for prospective agency clients. marketgoo stays with you every step of the way.
Generate Leads
Website reports help automate the process of capturing SEO leads. Manta customised their submission form and receives qualifying information & contact details in exchange for the report.
Provide Value
Before leads convert, Manta is already showing how valuable their work can be and the depth of their SEO and digital marketing analysis and knowledge.
Close Sales
Website reports allow for an indirect approach to sales in which the lead’s website issues and challenges are center stage & Manta can show their expertise to build trust.
“The product reflects exactly what we needed and wanted to provide to our customers. But the relationships and level of support is something very hard to find in any other provider.”
Kristine Pratt
Director of Marketing
organic lead growth MoM
21.38%
Improving Sales by Delivering Value
Before partnering with marketgoo, Manta was rapidly moving toward a new product and brand launch. They were looking for a solution to help close in on two main business goals:
- Website Analysis: Offering a website analyzer that was robust and reliable, providing tangible benefits to potential customers.
- Support for the Sales Team: improving numbers around closed sales, leads generated, organic traffic and inbound interest to their website
This one analysis tool from marketgoo accomplishes both those things.
“The marketgoo team has stepped up and gone above and beyond for any technical issues we’ve come across. Meaning that we can continue to seamlessly accomplish two of our main sales and marketing objectives.”
Kristine Pratt
Director of Marketing
Leads / month
600+
The Proof is in The Numbers 🔎
Partnering with marketgoo has helped Manta reach their goals and positively influence some of their most important business metrics.
- Organic lead volume: since they have the Free Website Analysis tool on their site’s home page, their organic leads have grown an average of 21.38% month-over-month, with a workability rate of about 60%.
- Top of Funnel numbers: well over 600 leads come in every month and while it can take some time to work down the funnel and close them, this consistent top of funnel stream is instrumental in improving overall lead metrics every month.
- Closing Leads: the free report enables the sales team to walk through a prospect’s website weak spots and talk through how their product and services can improve those errors (and more), resulting in a lead conversion rate above industry average.
- Improved Customer Relationships: The website analysis tool sets the stage for the agency to build successful relationships with customers because they can see exactly what needs to be done and have a benchmark to measure progress.
“The tools allow us to regularly close leads because of a tangible report where we can walk through a customer’s weak spots on their website and talk through how our product can improve those errors and more.”
Kristine Pratt
Director of Marketing
What’s Next In The Partnership? 🤝
Manta is looking forward to new tools and innovations marketgoo will deliver and has confirmed plans to continue working with us:
“Because of the people & support, the product and its continued value to our business, the innovation the marketgoo team provides in regularly providing updates and enhancements and the robust nature of the Website Analysis tool and the information it provides”
Kristine Pratt
Director of Marketing
Interested in leveraging a white label website audit tool?
Contact Us today for a discovery call and demo.