Changelog

Check out the changelog to keep in the loop about all the latest news and updates of our products!

UPDATES

WebApp changelog

May 29, 2026

• Primary ranking source is now Google. References to Yahoo & Bing have been removed from the interface, reports, and related user-facing experiences.
  • If you’re a Partner who has requested to maintain Bing and Yahoo!, there will be no change for your customers.
• UI & usability improvements including:
  • Improved keyword and competitor recommendations
  • Clearer KPI displays
  • Improved competitor views
  • Smoother navigation between sections
  • Fixes for layout and visual consistency

November 26, 2025

• Enhanced Google Business Profile integration in the Web App, including full authorization, better insights, and AI-powered review responses.

October 16, 2025

• The app now speaks (and looks) much more like our public marketgoo website, and it’s showing users we want to help their sites to be prepared for the AI era.

September 30, 2025

• New Visibility section that helps SMBs understand how their websites are discovered on Google — powered by our new Google Search Console integration.
• Redesigned navigation to better support white-label and co-branded experiences.
• New style theme introducing a cleaner color palette, updated typography, and a layout that emphasizes clarity and simplicity.

August 6, 2025

App navigation is now split into a side bar for app sections and a top bar for plans & profile (also where Partner logos appear). Easier to use (and to look at!)

July 1, 2025

Google Business Profile integration is now available, helping Pro users optimize their local presence with AI-powered recommendations.

• Connect your GBP and get personalized suggestions for descriptions, hours, images, categories, contact info, and more.

• Access it from the new Local SEO – Google Business Profile section in the left-side navigation.

May 30, 2025

• Refined Web App dashboard layout for better small-screen usability.
• Cleaned up English copy across the platform.
• Improved monthly email management: users can now successfully add email recipients to their monthly SEO reports.

April 30, 2025

New monthly email

• Users will start receiving an updated monthly report via email.
• The goal is to increase users’ engagement, entice them to visit the WebApp & even upgrade from Lite.
• Note that the block to ask for reviews will only be for our direct marketgoo customers.

February 26, 2025

Improved Backlinks Reporting & Management

• More meaningful backlink reporting: Users will see where their site is getting links from and how important those links are.
• Lost backlink alerts: Users will be notified when they lose valuable backlinks so they can take action.

Smarter Upgrade Prompts

• More contextual upgrade messages: Instead of generic prompts, users will see upgrade CTAs tailored to the specific feature they’re using.
• Strategic placement of CTAs: Upgrade prompts will appear naturally when users reach feature limits.
• Refined messaging

Improved Traffic Section

• Improved traffic reporting
• View of SEO-related factors(visits, unique visitors, visit duration, bounce rate, indexation status)
• Progress over time
• More accurate data

November 26, 2024

New left-side navigation

The previous top navigation presented some limitations in scalability and responsiveness, especially as the platform expanded. Transitioning to a left-side navigation addresses these issues, offering a more scalable and user-friendly design.

What’s New:

• The top navigation has been replaced with a sleek left-side navigation bar.
• All screens have been updated to seamlessly align with the new layout.
• Responsiveness and scalability have been significantly enhanced.

September 26, 2024

SEO Progress Dashboard

User-friendly dashboard providing key progress information:

• Project Overview: High-level view of key metrics like website traffic, keyword rankings, and backlink evolution.
• Task Tracking: Track progress on individual SEO tasks within projects, including completion statuses.
• Visualization: Utilize charts and graphs to represent changes in the SEO project over time.

April 30, 2024

The new wizard helps users configure key aspects of the product:

• Website goal & industry, Country target, Keywords (can include AI-powered suggestions), Competitors (can include AI-powered suggestions)

The page tasks screen now includes:

• Focus-keyword guided selection, Page content scan and analysis, Page optimization advice.

The app is now using Lighthouse audits for mobile friendliness checks.

January 30, 2024

• The user’s website URL no longer appears on top of the app’s navigation bar. Now, it’s part of a menu item on the right side, which allows them to manage their site and/or add a new one.

September 12, 2023

• The app now notifies the user if their homepage is inaccessible and can’t be scanned. It appears as a critical task in the web app’s Audit your Site section.

July 21, 2023

• The app now checks the existence of a sitemap so it can be discovered even if it is not referenced in the robots.txt file. There’s a new task that checks the presence of structured data on the user’s website, and we have the first AI feature available for our users: AI metatags generator for Evolution plans!

February 28, 2023

• Improved product data analytics with PostHog events, website report customizations for Partners, removal of Alexa data, and made a fix to avoid screens that load forever when a scan is blocked.

October 28, 2022

• Introduced a new template for monthly email for websites NOT configured/ not completed the wizard.

March 29, 2022

• The Google Analytics integration for GA4 profiles has been fixed.
• Since the last update, there have also been user interface improvements, and there is clearer guidance in your SSL task.

October 20, 2021

• New Section called “SEO Plan” – your custom plan overview in one place!
• New Competitors Section – new look and feel, easier to make comparisons, & more intuitive to find within the App.
• New layouts, and improved translations!

September 20, 2021

• Multiple UI fixes and updated branding for Partner white label versions.

August 13, 2021

• SEO Tasks can now be opened in their own individual screens, making them easier to navigate.
• The Social section of the website report no longer shows outdated indicators.
• The Monthly Report emails have a new look and feel!

July 16, 2021

• Now you will see your top backlinks in descending order, with the highest quality at the top.

UPDATES

WordPress plugin changelog

November 26, 2025

• Refreshed WordPress plugin design with updated key sections for a clearer, more consistent experience.

March 29, 2024

We’ve redesigned the monthly SEO Report emails so they highlight key metrics at a glance and include clear visual cues to guide users toward what needs attention.

November 21, 2024

Introducing version 2.0 of our WordPress plugin. Key updates include:

• Dashboard: 2.0 introduces a tailored experience similar to the recently updated WebApp, featuring relevant insights and personalized recommendations for WordPress users.
• Site Tasks: New section that mirrors the task management functionality available in the WebApp.
• Optimize Section: This area now exclusively displays the content optimization list (pages and posts).
• Analyze Section: Shows insights into rankings, traffic, and competitor data.
• Search Appearance: Consolidates all settings related to how the website appears in search results.
• Settings: Provides tools to customize and personalize the plugin to suit individual preferences.

Please note that Free WordPress plans will have restricted access to certain features.

September 26, 2024

New AI-guided optimization flow for pages and posts.

It appears directly in the WordPress editor, making it easy for users to get a fully optimized page in a few clicks.

New Onboarding Wizard

We’ve simplified the initial setup of the SEO plugin, and the user is presented with a series of screens to configure:

• Website goal
• Website industry
• Country target
• Competitors (can include AI-powered suggestions)

May 2, 2024

• Users can customize markup individually for each post and page.
• The plugin is now using Lighthouse audits for mobile friendliness checks.

January 30, 2024

• A redesigned sidebar in the post editor: neatly organized and explained tasks, easily track your progress in each with color-coded indicators (green for completed, red for pending).

September 12, 2023

• We now have AI features! Generate titles and meta descriptions for posts on the fly. We have also added the Norwegian language to our tools and now allow users to remove focus keywords.

July 21, 2023

• We have improved Spanish translations, made optimizations to the codebase in order to facilitate quicker development, and deployed a fix for our robots.txt task.

February 27, 2023

• This includes a deactivation survey (v.75.6) to understand the reasons behind plugin deactivation (very useful for our Partners), improved product data analytics using PostHog events (v.75.7), and improved translations. We also integrated the plugin under a co-branded scheme with a new Partner which you’ll hear about soon!

October 31, 2022

• New feature! ‘Search Appearance’ allows you to control how your site appears in search results. Edit Company Information, Homepage, Post, Pages, Archives and Taxonomies in which users can customize according to their preferences.

February 16, 2022

• Aware that solving several SEO tasks can be tedious, we want to make it easier for you to complete them. In this new version of the plugin, every time you solve a task and you have others pending, they will appear in order of importance on the same page, saving you time to return to Optimize to do a new scan.
• You can check how many positions a keyword has increased or decreased from the past month. There, you can easily identify your progress on SERPs. We have also included the traffic volume variation related to that position change from the last month. Access this insightful information on the “SEO Traffic” section within Analyze.

November 12, 2021

• Now, when you verify whether one of your tasks has been completed successfully, you will see the results much faster, and your SEO Score is also now calculated much quicker and simultaneously to the task verification.
• If your website does not have a robots.txt file and/or sitemap, that issue will now be fixed auto-magically! Without you having to do anything manually, they are resolved. This way, search engines will have an easier time understanding your entire website’s content and structure.

October 21, 2021

• Competitor recommendations are now better suited to your site and market. Give it a try!
• Your SEO score, priority site tasks and posts with improvement opportunities are now available in the top bar of your WordPress admin space. You can start optimizing with just 1 click! If it gets in your way, you can deactivate it from within the plugin’s Settings.
• There are visual improvements to the Analyze section, to help you quickly and easily understand the SEO status of your website.

August 29, 2021

• Analyze has a new structure! You will find the information divided into more visual sections, so it’s easier to read at-a-glance.
• The structure of the keyword report now shows current detailed data first, and then the monthly evolution section.

July 9, 2021

• The Optimize section has a new structure.
• Tasks related to the entire website are now separated from those that only refer to specific pages and content.
• Tasks that have been completed correctly are now summarised and can be reviewed.

May 27, 2021

• We have improved the accuracy of the SEO score of your posts and pages!
• From this version on, our plugin will automatically display the texts in the language you have configured in WordPress.
• Now, you don’t have to wait long for the traffic and keyword data of the competitors you add to be displayed.